If your charity helps secure automobile donations, you may feel as though you’re facing an uphill climb. Whether you sell them off for the proceeds or transfer them to those who could really use one, you probably know it’s not always easy to find those willing to donate theirs. Fortunately, it can be easier than you think to learn how to get donations. So keep reading for some easy tips to help you start succeeding.
First of all, never forget why you’re asking for people to donate their cars when you’re practicing how to get donations. It’s because you want to help people in need. Whether your organization donates these vehicles to veterans, sells them at a discounted cost to families on the mend or turns a profit on the market and uses that money for some charitable reason, you need to always think about this important work. Doing so will provide the positive pressure you need to reach out and ask people for help.
Another benefit is that the more you concentrate on this angle and think of it constantly, the easier time you’ll have convincing others of it. People will simply see your passion for this work and buy in by donating.
When someone does wish to donate their vehicle, they’ll probably going to go online to look for a charity in need (unless they already work with one they know takes them). Many charities make this perfectly clear. Wheels for Wishes and Purple Heart Car Donation make this explicitly clear in their very names.
Other famous charities, though, like Habitat for Humanity, also take car donations, but they’re probably not the first one most people think of when looking to give their vehicle away (the same goes with Google). Wheels for Wishes is actually a division of the very popular Make a Wish Foundation. But they were smart enough to design a whole separate subsidiary that would grab people’s attention.
You should consider doing the same for your charitable organization. At the very least, make sure your website makes it perfectly clear you accept cars. This is where someone with knowledge of SEO can help.
Learning how to get donations involves learning how to advertise what you do with them. Many people will donate their vehicle regardless, simply because they want to help. But others will want to know what you do with their car. Do you sell it and use the profits to help your charity? If so, what does that entail? Do you simply give it to those in need? If so, who qualifies? How do you assure they need it?
From your vantage point, the benefits of donating a vehicle may be obvious. But you’re dealing with people who aren’t as familiar as you are. Donating a vehicle is a serious decision; you can’t blame them for taking their time with it.
If you’re in charge of finding donations for your charity, chances are this means a lot of work spent finding donors as well. In that case, you should be accustomed to studying markets, which is what you have to do if you want to get better at finding automobiles.
For many philanthropies, you’ll find your current group of donors simply isn’t a good source for used vehicles. They may be more accustomed to donating non-perishable items and clothing. That means you need to start broadening your horizons and finding people who can donate cars. There’s no doubt it will take some work on your part, but find the market that will donate and you’ll have an easy time in the future bringing in vehicle donations on a regular basis.
For example, if you are accepting cars on behalf of veterans, you might want to learn more about how these vehicles help those people. This will help convince your market to donate. If, on the other hand, you’re accepting cars for women who have experienced abuse, you’ll want to research that demographic for the same reason.
Aside from that, think about why your donors may consider giving up their cars. Truth be told, many may just be very excited about the prospect of having a large tax deduction. If that’s the case, be prepared to touch on that subject when you talk.
Asking for a car isn’t like asking for $5 or to buy a magazine subscription. So be sure to take the time to research the person you’re asking to donate. By doing so you can find out if they’ve given in the past, whom they usually donate to, how much they give, etc. All this information will come in handy when it’s time to pitch your charitable organization’s needs.
It may be a cliché, but it’s no less true. If you want to know how to get donations, you need to practice. So go out there and ask for donations every single day. Work on talking about and describing what it is your philanthropy does. When you’re not in front of people, get in front of the mirror and practice your pitch.
Learning how to get donations is easy, even when it comes to vehicles. However, getting out there and doing it is a whole different story.
Hopefully, the above has helped you learn how to get donations for your charity. Remember, too, that you should handle as much of the “heavy lifting” for the donor as possible. From paperwork to picking up the car, make it as easy as possible for them to say yes to the idea of donating.